Beyond the digital sphere
From the brand name (scrambled letters of the word chocolat) to the product description, through the imagery, the architecture and the dressing of the store, everything has been designed with the French-Canadian creator and owner. To achieve this original breakthrough within the classic and saturated world of French chocolate, it was necessary to demonstrate ingenuity and a solid strategy, as well as a fine understanding of the market to conquer. The campaign developed for the brand ” Je fonds pour toi ” is truly enticing.
of Fine Arts
Masters of the digital transformation of the Montreal Museum of Fine Arts: opening of the collection to all schools within the province with ÉducArt, new philanthropic memberships of the museum’s Foundation, mobility integrated to the experience of the visitor in the room, complete redesign of the website and transactional experience, creation of digital off-size installations and organization of multimedia events for Robert Mapplethorpe among others, the talents of Rouge On Blue were put to good use to ensure the successful realization of the new vision developed with our strategists and the MMFA executives.
repositioning in 7 countries
The first brand ever to offer an American dining experience in 7 countries in the Middle East and has been doing so since 1985. The brand was able to reinvent the experience and seduce millenials with our support. The culmination of the project led to the reconstruction of more than 5 restaurants, including the brand’s physical and digital architecture. The experience includes more than 5 flagship applications, including an iOS, shared digital tables, control of digital decorative boards, music and the acquisition of exclusive points and rewards!