Beyond the digital sphere

With HSD, our architecture firm, nothing limits our creativity that also flourishes in physical spaces! Digital, like our ideas, is without borders today. Whether digital screens that highlight the exhibitions in the entrance to the Museum of Fine Arts of Montreal (MMFA) in connection with their website redesigned by us, or the brand new Hoct & Loca chocolate store that just opened in Paris, we do our utmost to offer remarquable integrated experiences
Hoct & Loca
Chocolate
fondue, anyone?

From the brand name (scrambled letters of the word chocolat) to the product description, through the imagery, the architecture and the dressing of the store, everything has been designed with the French-Canadian creator and owner. To achieve this original breakthrough within the classic and saturated world of French chocolate, it was necessary to demonstrate ingenuity and a solid strategy, as well as a fine understanding of the market to conquer. The campaign developed for the brand ” Je fonds pour toi ” is truly enticing.

Artistic direction and positioning
Brand strategy and vision
Brand tone and voice
Content Strategy & Production
Copywriting
Creation of physical architectures
Development of unique design experiences
Gamification strategies and design
Launch of experiences
Packaging
Social media
User experience
UX prototyping
France

,
Gastronomy
Montreal Museum
of Fine Arts

Masters of the digital transformation of the Montreal Museum of Fine Arts: opening of the collection to all schools within the province with ÉducArt, new philanthropic memberships of the museum’s Foundation, mobility integrated to the experience of the visitor in the room, complete redesign of the website and transactional experience, creation of digital off-size installations and organization of multimedia events for Robert Mapplethorpe among others, the talents of Rouge On Blue were put to good use to ensure the successful realization of the new vision developed with our strategists and the MMFA executives. 

Artistic direction and positioning
Brand identity activations & Event
Brand tone and voice
Creation of physical architectures
Development of unique design experiences
Digital platform design
E-Commerce
Full Stack Development
Mobile & Application
Canada

,
Arts
CHILI HOUSE - Strategic
repositioning in 7 countries

The first brand ever to offer an American dining experience in 7 countries in the Middle East and has been doing so since 1985. The brand was able to reinvent the experience and seduce millenials with our support. The culmination of the project led to the reconstruction of more than 5 restaurants, including the brand’s physical and digital architecture. The experience includes more than 5 flagship applications, including an iOS, shared digital tables, control of digital decorative boards, music and the acquisition of exclusive points and rewards!

Artistic direction and positioning
Brand strategy and vision
Creation of physical architectures
Digital platform design
E-Commerce
Mobile & Application
Packaging
Photography & Video Production
Jordan

,
Gastronomy