Beyond the digital sphere

Determining a new business name, creating a completely new brand identity or defining an original positioning is the type of challenge we love to take on. Our brand strategists have been working on the biggest brands in the country and recently created new brands like CATALLAXY and HOCT & LOCA from a blank page. Everything is possible.
MOON by Simaudio,
the sound experience
of a lifetime

After 38 years of hard work on its range of high quality audio products, the company decides in 2018 to reinvent its brand and presence in all marketing channels. With MOON, we do more than listen to music, we live it. We feel it. From the first notes, the experience transcends all that one thought to like of such rock or rap group, of this opera or symphonic movement. Proximity. Privacy. New emotions emerge because nothing stands between you and the intention of the artist. That is the MOON experience: a privileged access to the purity of sound.

Brand strategy and vision
Content Strategy & Production
Copywriting
Digital platform design
E-Commerce
Mobile & Application
Packaging
Photography & Video Production
Social media
User experience
Worldwide

,
Luxury
CATALLAXY
Creation of an all
new brand

Creation of CATALLAXY, the new brand platform (identity, logo, positioning, print, digital presence and events) for Raymond Chabot Grant Thornton, who is investing in the world of Blockchain today, has been achieved with the best talents of the field allied to the strategic power of its consulting team. With more than 15 experts based in Montreal and close to fifty strategic partners around the world, CATALLAXY supports companies and institutions in their blockchain transformation.

Artistic direction and positioning
Brand identity activations & Event
Brand strategy and vision
Brand tone and voice
Content Strategy & Production
Copywriting
Digital platform design
New brand identity creation
Printing & Publishing
User experience
Worldwide

,
Emerging industry
Samsung Adgear -
Recruiting with originality

Hiring rare talent in a growing industry is a major challenge for businesses today. It is against this business challenge that a brand new platform has been designed for ADGEAR – not only to showcase the brand but to recruit only the best.

Artistic direction and positioning
Brand tone and voice
Copywriting
Digital platform design
User experience
UX prototyping
Montreal

,
Emerging industry
Hoct & Loca
Chocolate
fondue, anyone?

From the brand name (scrambled letters of the word chocolat) to the product description, through the imagery, the architecture and the dressing of the store, everything has been designed with the French-Canadian creator and owner. To achieve this original breakthrough within the classic and saturated world of French chocolate, it was necessary to demonstrate ingenuity and a solid strategy, as well as a fine understanding of the market to conquer. The campaign developed for the brand ” Je fonds pour toi ” is truly enticing.

Artistic direction and positioning
Brand strategy and vision
Brand tone and voice
Content Strategy & Production
Copywriting
Creation of physical architectures
Development of unique design experiences
Gamification strategies and design
Launch of experiences
Packaging
Social media
User experience
UX prototyping
France

,
Gastronomy
Montreal Museum
of Fine Arts

Masters of the digital transformation of the Montreal Museum of Fine Arts: opening of the collection to all schools within the province with ÉducArt, new philanthropic memberships of the museum’s Foundation, mobility integrated to the experience of the visitor in the room, complete redesign of the website and transactional experience, creation of digital off-size installations and organization of multimedia events for Robert Mapplethorpe among others, the talents of Rouge On Blue were put to good use to ensure the successful realization of the new vision developed with our strategists and the MMFA executives. 

Artistic direction and positioning
Brand identity activations & Event
Brand tone and voice
Creation of physical architectures
Development of unique design experiences
Digital platform design
E-Commerce
Full Stack Development
Mobile & Application
Canada

,
Arts
Btrfly
Connect with
other business
travellers

A unique application that allows for business travellers to meet according to their professional interests or common affinities and discuss. Our experts participated in strategic planning and development of communication approaches. Opportunity is in the air.

Co-creation
Social media
User experience
UX prototyping
London

,
Lifestyle
Stylissime Communications
Reinvents its digital
presence in 2018

The PR agency that makes your brand the topic of the hour! Stylissime offers a variety of services within the  public relations, social media management and private events domains. An original co-creative approach has redeployed the firm’s brand on the Web while actually putting customers in value as well as the results achieved.

Artistic direction and positioning
Brand tone and voice
Digital platform design
User experience
UX prototyping
Canada

,
Lifestyle
Arte Musica -
Beyond the music

The mission of Arte Musica is to implement musical programming within the Montreal Museum of Fine Arts. From concerts in connection with the exhibitions to family shows, in addition to jazz, world music and musical workshops, Arte Musica offers a vast array of high quality events, to be enjoyed by music lovers and neophytes alike. Rouge On Blue successfully took on the challenge of completing redesigning the website and its transactional system to respect the organization’s business model.

Artistic direction and positioning
Brand tone and voice
Digital platform design
E-Commerce
Photography & Video Production
User experience
Montréal

,
Lifestyle
Alfie.fit
Sharing economy
and fitness app

Creation of a powerful mobile application that allows you to train in one click and surpass yourself. With Alfie, it’s the customer who decides everything: the place, time, activity and even the coach who will show up at the park, at home or wherever you want. With its impressive simplicity, Alfie disrupts the traditional sports market www.joinalfie.fit.

Artistic direction and positioning
Brand identity activations & Event
Brand strategy and vision
Content Strategy & Production
Digital platform design
E-Commerce
Full Stack Development
Launch of experiences
Mobile & Application
New brand identity creation
Social media
Canada

,
Health
Dominic -
A new online tool assessing
mental health issues in youth

Understanding mental health issues of children and youth is a real challenge in 2018. A screening tool that reduces bias has been developed since 1999. Youth mental health and quantum physics are very different domains, but they both present the same problem: evaluation affects the phenomenon specialists try to measure. Our team of experts is currently reinventing the brand and its positioning. Formerly only available through download and for professionals, the DOMINIC software becomes a brand new online service with a completely new brand image available to professionals as well as adapted for families.

Artistic direction and positioning
Brand strategy and vision
Brand tone and voice
Co-creation
Development of unique design experiences
Digital platform design
Full Stack Development
Gamification strategies and design
New brand identity creation
User experience
UX prototyping
Worldwide

,
Health
CHILI HOUSE - Strategic
repositioning in 7 countries

The first brand ever to offer an American dining experience in 7 countries in the Middle East and has been doing so since 1985. The brand was able to reinvent the experience and seduce millenials with our support. The culmination of the project led to the reconstruction of more than 5 restaurants, including the brand’s physical and digital architecture. The experience includes more than 5 flagship applications, including an iOS, shared digital tables, control of digital decorative boards, music and the acquisition of exclusive points and rewards!

Artistic direction and positioning
Brand strategy and vision
Creation of physical architectures
Digital platform design
E-Commerce
Mobile & Application
Packaging
Photography & Video Production
Jordan

,
Gastronomy