Beyond the digital sphere
Rouge On Blue is a Montreal-based boutique agency working in the field of strategic planning and marketing. In total, more than 15 hand-picked experts from strategy, branding, communication, architecture and digital technologies work on your projects. Below are some of our realisations.
The new multi-platform campaign #ReachingNewHeights (#SeleverPourLAvenir ) at Saint joseph’s Oratory Montreal is aimed at raising $ 1 million from the general public. The offensive, carried out by the Montreal-based Rouge On Blue agency, will be available in a variety of media, including highway signs, bus signs, subway signs, street furniture, banners and wild signs. It will be presented in three phases, until October 2020.
It is with immense pride that the talents of Rouge On Blue have participated in the Unknown 9 transmedia project for the past 18 months. A first challenge lay in the marketing positioning of this new universe in a relatively saturated industry, that of entertainment in North America. “Believe in the unknown” quickly became the brand new brand promise, titled in French, “dive into the unknown”.
the sound experience
of a lifetime
After 38 years of hard work on its range of high quality audio products, the company decides in 2018 to reinvent its brand and presence in all marketing channels. With MOON, we do more than listen to music, we live it. We feel it. From the first notes, the experience transcends all that one thought to like of such rock or rap group, of this opera or symphonic movement. Proximity. Privacy. New emotions emerge because nothing stands between you and the intention of the artist. That is the MOON experience: a privileged access to the purity of sound.
Our specialists Rouge On Blue and the team of experts of MOON by Simaudio aspire to bring a new breath to the various media platforms of MOON with a digital campaign based on the emotions conveyed through sound and the exaltation of the senses; for which music exists. This sensational campaign called “Elevate your sound experience” has just been launched and will last for 3 months. The wind of freshness that it brings is, to say the least, transcendent.
Creation of an all
Creation of CATALLAXY, the new brand platform (identity, logo, positioning, print, digital presence and events) for Raymond Chabot Grant Thornton, who is investing in the world of Blockchain today, has been achieved with the best talents of the field allied to the strategic power of its consulting team. With more than 15 experts based in Montreal and close to fifty strategic partners around the world, CATALLAXY supports companies and institutions in their blockchain transformation.
The art direction has also opted for a branding based on quotes given the character-oriented text software. The redefinition of the brand image by our specialists also focused on the proposal of a new logotype, slogan and differentiated communication techniques. Our strategists worked on the brand features and core messages to ensure perfect harmony with the new brand and developed ‘Unique Value Proposition’ through differentiated positioning of the brand.
From the brand name (scrambled letters of the word chocolat) to the product description, through the imagery, the architecture and the dressing of the store, everything has been designed with the French-Canadian creator and owner. To achieve this original breakthrough within the classic and saturated world of French chocolate, it was necessary to demonstrate ingenuity and a solid strategy, as well as a fine understanding of the market to conquer. The campaign developed for the brand ” Je fonds pour toi ” is truly enticing.
of Fine Arts
Masters of the digital transformation of the Montreal Museum of Fine Arts: opening of the collection to all schools within the province with ÉducArt, new philanthropic memberships of the museum’s Foundation, mobility integrated to the experience of the visitor in the room, complete redesign of the website and transactional experience, creation of digital off-size installations and organization of multimedia events for Robert Mapplethorpe among others, the talents of Rouge On Blue were put to good use to ensure the successful realization of the new vision developed with our strategists and the MMFA executives.
Recruiting with originality
Hiring rare talent in a growing industry is a major challenge for businesses today. It is against this business challenge that a brand new platform has been designed for ADGEAR – not only to showcase the brand but to recruit only the best.
A unique application that allows for business travellers to meet according to their professional interests or common affinities and discuss. Our experts participated in strategic planning and development of communication approaches. Opportunity is in the air.
Reinvents its digital
presence in 2018
The PR agency that makes your brand the topic of the hour! Stylissime offers a variety of services within the public relations, social media management and private events domains. An original co-creative approach has redeployed the firm’s brand on the Web while actually putting customers in value as well as the results achieved.
Beyond the music
The mission of Arte Musica is to implement musical programming within the Montreal Museum of Fine Arts. From concerts in connection with the exhibitions to family shows, in addition to jazz, world music and musical workshops, Arte Musica offers a vast array of high quality events, to be enjoyed by music lovers and neophytes alike. Rouge On Blue successfully took on the challenge of completing redesigning the website and its transactional system to respect the organization’s business model.
and fitness app
Creation of a powerful mobile application that allows you to train in one click and surpass yourself. With Alfie, it’s the customer who decides everything: the place, time, activity and even the coach who will show up at the park, at home or wherever you want. With its impressive simplicity, Alfie disrupts the traditional sports market www.joinalfie.fit.
A new online tool assessing
mental health issues in youth
Understanding mental health issues of children and youth is a real challenge in 2018. A screening tool that reduces bias has been developed since 1999. Youth mental health and quantum physics are very different domains, but they both present the same problem: evaluation affects the phenomenon specialists try to measure. Our team of experts is currently reinventing the brand and its positioning. Formerly only available through download and for professionals, the DOMINIC software becomes a brand new online service with a completely new brand image available to professionals as well as adapted for families.
repositioning in 7 countries
The first brand ever to offer an American dining experience in 7 countries in the Middle East and has been doing so since 1985. The brand was able to reinvent the experience and seduce millenials with our support. The culmination of the project led to the reconstruction of more than 5 restaurants, including the brand’s physical and digital architecture. The experience includes more than 5 flagship applications, including an iOS, shared digital tables, control of digital decorative boards, music and the acquisition of exclusive points and rewards!