The mandate included many challenges, including a complete overhaul of the loyalty program.
Since 1994, Amerispa has been the largest spa banner in Canada, offering superior health and beauty care in its 14 centers across Quebec. Amerispa’s mission is to provide its clients with an exceptional relaxation experience in a natural and soothing environment. Since 1994, Amerispa has been providing health and beauty care of unparalleled quality and reputation. With its 14 centers across Quebec, Amerispa is the largest spa banner in Canada. The twelve spas located in the immediate vicinity of prestigious hotels and resorts, as well as the two Nordic spas located in the heart of nature, offer professional service and an exceptional relaxation experience.
Building on a 20-year association at Fairmont Tremblant, Fairmont Manoir Richelieu, Fairmont Château Frontenac and Fairmont The Queen Elizabeth, in June 2017 Amerispa adopted a new distinct and exclusive name for its affiliated treatment centers at Fairmont hotels in Quebec: Moment Spa. All of these spas were also part of this brand new project.
Rouge On Blue was thus mandated to carry out the analysis, design, programming and launch of all transactional Web platforms. One of the biggest challenges for Rouge On Blue was to integrate all these platforms with an ERP used by all the group’s spas. The success of this integration has allowed Amerispa’s clients to manage their reservations and payments online in a highly efficient manner. The new loyalty program offers Amerispa customers exclusive benefits and rewards for their loyalty. Web customers are now independent in their management of their points and can spend them as they wish.
“We are extremely proud of what we have accomplished for Amerispa and Moment Spa,” said Rouge On Blue Project Director Hala Tazi. “Our unique approach and expertise in design and technology allowed us to design and implement an original and effective online experience for Amerispa’s clients.”
The agency incorporated an original and creative approach to the redesign of the loyalty program, highlighting the exclusive benefits offered to program members and creating a program that rewards customer loyalty while reinforcing the Amerispa brand.
“We are thrilled with the new loyalty program we created for Amerispa and Moment Spa,” said creative director Sebastien Guy of Rouge On Blue. “Our unique approach and expertise in design and technology allowed us to design and implement an original and effective online experience for Amerispa customers.”