On the occasion of its 2024 grand congress, Groupex, a leading national horticultural cooperative, celebrates a historic revolution in its journey: a complete digital transformation that goes well beyond a simple rebranding. The public and the 121 member companies of Groupex are discovering this morning a completely reinvented brand, reflecting a modern and connected vision of its business model. This metamorphosis is not limited to aesthetics but encompasses a profound redesign of the customer experience.
See the project
Mélanie Turbis, directrice Marketing,
nous dit avec un enthousiasme : “On a voulu aller bien au-delà d’un nouveau design. On a repensé à 100% comment nos membres et nos fournisseurs vivent l’expérience Groupex. La nouvelle image, ça va être un vrai rayon de soleil dans l’industrie, et cela met nos bannières ‘Maîtres Paysagistes’ et ‘Passion Jardins’ sous les projecteurs de manière incroyable.”
As for the new HECTAR platform, Sébastien Cordeau, the general manager, is equally enthusiastic: “With our new private service platform HECTAR, we simplify and enrich daily exchanges with the cooperative, covering absolutely everything: from finances to transactional services, marketing support for banners, sustainable development, live collaboration, and online training. Over the next five years, HECTAR will simplify all the cooperative’s processes and leverage new artificial intelligence technologies.”
Pierre Dagenais, chairman of the board, adds: “This transformation is not just WOW It will really make a difference for our members, saving them time and money, and boosting their growth.”
Groupex’s new identity is everywhere, from the website to social networks. Everything is designed to attract new members and highlight our projects.
Groupex’s 2024 Grand Congress, held on February 21 and 22 in Quebec, is an opportunity to celebrate this revolution. Andréanne Bourque and Mélanie Gilbert, in charge of marketing and design, have planned a series of memorable events for our members, demonstrating the vitality and innovation of Groupex. We would like to thank our partners and collaborators, especially Christiane Laroche from OOkee.ca for creating a dynamic and meaningful logo, as well as the Rouge On Blue team, under the direction of Hala Tazi, for their essential contribution to realizing our vision. Join us in this new era of engagement and growth. For more information, visit our website at groupex.coop/brand or contact Andréanne Bourque and Mélanie Turbis at the provided addresses. Welcome to the future of horticulture with Groupex.
About Groupex
Enriching our network We are a purchasing group. We gather and support entrepreneurs in gardening and landscaping to supply them with goods and services while enjoying distinctive advantages. We rely on our collective strength to propel our community while offering an environment of success and well-being. Our roots The horticultural cooperative took root in 1987. It was born from the desire of a group of four entrepreneurs who were committed to sharing and cooperation. Wanting to save money and facilitate the procurement process, they joined forces to make their purchases. Since then, the cooperative has been dedicated to the radiance and growth of its member companies. It now has over 120 thriving ones, united by love for horticulture and landscaping. Guided by a vision to be a performance and efficiency booster for its member companies and suppliers, our coop enriches the future that binds each of them. Even as times change, our values remain intact: sharing, courage, innovation, respect, and fairness are the driving force behind each of our actions.