The specialists at Dominique Filion Landscape Services, true artisans of nature, have recently embarked on a bold digital transformation, marking the beginning of a new era in their brand identity. This metamorphosis goes beyond a mere superficial makeover; it embodies the very essence of modernity, innovation, and commitment to excellence. Discover how this iconic company, shaping extraordinary outdoor spaces for over 30 years, has successfully integrated the digital realm into its DNA.
A breath of fresh air combining elegance and modernity: Freshly reinvented, the logo has been delicately streamlined and modernized by our creative team to preserve its original authenticity: the tree hand-drawn by Johanne Filion, the mother of Dominique, the company’s founder. It was reworked like an artist enhancing a work of art, ensuring not to compromise its intrinsic truth. The final result is splendid: the new identity is imposing and self-assured, reflecting the sophistication and innovative character of the company, firmly rooted in the present.
Similarly, the brand guideline has been redesigned to align each visual element with the brand’s values and vision, emphasizing its commitment to “inhabit the outdoors with elegance and refinement in every season.”
Reinvention of the brand guideline: revitalized brand DNA The revamping of the brand guideline mirrors the recently updated values of the company. “Inhabit your outdoor space with elegance and refinement in every season” becomes the mantra, guiding every aspect of visual communication. From colors to fonts to images, everything is harmoniously aligned to create a consistent identity that reinforces the company’s positioning as a creator of extraordinary living spaces.
A digital metamorphosis for the user experience: The new digital platform is more than just a showcase; it is a true immersive window into a world of exceptional outdoor landscapes. The challenge was significant for our creative teams: to allow users to envision themselves in a landscaping project so that they can LITERALLY
In collaboration with Dominique Filion Landscape Services’ leadership team and supported by in-depth user testing, the platform focuses on a seamless and intuitive user experience. Interactivity is at the core of this transformation: we invested in intuitive features and immersive animations, allowing users to dive into each project and discover it through a captivating storytelling format, supported by spectacular images and videos.
Innovative media:
the power of videos and motion design: The Dominique Filion Landscape Services team understands the importance of video formats in digital communication. Therefore, several filmings and photoshoots took place, orchestrated by our creative team. These efforts enabled the company to have captivating and immersive videos showcasing their splendid achievements and case studies. Our Rouge On Blue experts confirm that the use of video media is a powerful way to convey the passion, quality, and professionalism that underpin your projects.
Conclusion:
The digital transformation of Dominique Filion Landscape Services goes beyond a mere modernization of their digital presence. It represents a true evolution towards the future, where expertise and creativity come together to enable people to achieve the unthinkable: to literally inhabit the outdoors.
A new digital identity that dazzles and inspires, continuing to establish Dominique Filion Landscape Services as true leaders in Quebec in the landscaping sphere.