Reinvention of the Boiron Academy educational platform for health professionals and retail partners of Boiron Canada
Training in the world of natural health and homeopathy is in great demand in Quebec and health professionals wishing to learn more sometimes lack tools and references. Since the fall of 2019, Rouge On Blue‘s experts have been working on a daily basis and in a co-creative way with the reference brand in homeopathy, Boiron Canada for all types of small and large scale digital marketing projects.
Among the projects for this spring 2022, Rouge On Blue experts have been mandated to carry out a complete reinvention of the e-learning platform called the Boiron Academy, designed to educate and assist retailers and health professionals in continuously improving their understanding of homeopathy in order to better serve Boiron Canada customers.
In co-creation with Boiron Canada‘s marketing team, the mandate required the mobilization of various expertises of our team given that the original platform was outdated in every respect.
The mandate, under the creative direction of Sébastien Guy, was articulated in several steps ranging from the ergonomic redesign, simplification and improvement of the user experience (UX/UI); the complete visual redesign of all areas of the platform (homepage, courses, lessons, quizzes, the connected space, etc.) and finally a complete technological overhaul of the back end which clearly needed to be reprogrammed for better overall performance of the platform.
We are proud to have created, programmed and optimized this platform, which is so essential for Boiron Canada’s partners, whether they are pharmacy retailers, specialized stores or health professionals with whom the reference company in homeopathy deals.