Rouge On Blue has been commissioned to develop the strategic planning for the 5-year digital transformation of the horticultural cooperative Groupex. As part of this initiative, a portfolio of strategic projects has been defined. Currently in the second year of the digital transformation, we are pleased to introduce three major projects: the birth of a new brand identity, the development of a new web platform, and the implementation of a new private member services platform named HECTAR. These projects align with a long-term vision to modernize and enhance all interactions with cooperative members, thereby strengthening its position in the market.
Groupex
Transformation numérique
de la coopérative horticole Groupex
de la coopérative horticole Groupex
Création de l'univers numérique et de la nouvelle marque