A GROWING FRANCHISE IN PARIS
    REINVENTS ITS PRESENCE
    AND DIGITAL STRATEGY
    A creative and high-performance digital experience

    At the crossroads of the Marais, Notre-Dame, and the Beaubourg district, Hoct&Loca, founded by Martin Amyot, combines a passion for exceptional chocolate with an innovative concept of a chocolate bar offering one of the best brunches in Paris. Since the brand’s creation in 2018 by Rouge On Blue, Hoct&Loca has established itself in the Parisian landscape.

    This year, our collaboration continues with a digital evolution mandate, notably allowing the brand to modernize its online presence. This approach is part of a continuity, reinforcing Hoct&Loca’s position as a Parisian reference by harmonizing tradition and innovation.

    The new platform is designed around a user-centered design, where the customer experience is at the heart of our concerns. This project, launched in time for the Olympic Games, at the crossroads of design and technology, has created an interface that not only visually impresses but also meets user needs with fluidity and intuitiveness. The artistic direction, ideation, and evolution of the brand and its colors are also part of this successful project.